I used to believe, “Only poor people go to Thailand.” Ten years ago I thought the same. Until 2019, when I started working in Southeast-Asia
“underage study abroad” services, and met hundreds of Thai “escorting / guardian” families, I realized that some of these families’
wealth far exceeded ordinary expectations about what it means to send a child to Thailand for accompanying education.
1. How wealthy are these “guardian families”?
As a senior in the international-education industry, I’ve met many such families in Thailand — and their level of “wealth” really surpassed what I had imagined:
One family lives near the school in a standalone villa of 1,200 m². Their domestic staff alone includes: two drivers, two chefs, three housemaids, and one full-time
“companion-teacher” — whose sole job is to accompany the child to and from school, communicate with the school, and tutor homework.
That companion-teacher earns 400,000 RMB per year.
Another family has parents owning a factory in Rayong (Thailand). They are founders/owners of a publicly listed company in China. Their child studies in Bangkok.
The mother flies to Thailand to accompany the child one week each month; at other times the child is taken care of by a professional team. They rent a 500 m² penthouse in Thonglor,
at a monthly rent of 400,000 Thai baht. The mother said: “As long as our child’s education is secure, that rent is nothing.”
Another family is in cross-border e-commerce, with companies in Shenzhen / Hangzhou / Bangkok. They sent two children to study at Harrow Bangkok,
and in Bangkok bought two apartments — one for themselves, one for grandparents and maids to live in, so as to conveniently take care of the kids. Each year,
just for their children’s “education butler / guardian services,” their budget starts from 500,000 RMB.
I was curious — why would these families choose Thailand? They could have chosen Singapore / UK / US.
2. Why do they choose Thailand for guardianship?
Through deep interactions with those families, I discovered:
Many of them have business or work closely related to Thailand.
Some parents are extremely busy with their careers; their children are still young; going to Europe or US is too far — they want a closer, more relaxed transitional environment.
They generally have a “value-exchange” mindset:
Time is extremely valuable for them.
Rather than spending time on visas, writing emails, communicating with schools, they are willing to let a professional team handle these “troubles.”
For example: an investor-father once said: “I can generate tens of thousands in value in one hour; there’s no need to spend a week fiddling with a 90-day enrollment,
visa re-entry, preparing renewal documents, learning how to use Seesaw, Gmail, etc.”
A mom working in foreign trade candidly said: “My English isn’t good — school emails require Google Translate; I can’t even understand what’s being said at parent meetings.
If I handled it myself, and messed things up, the child’s education would suffer. That would be a real loss.”
3. What services we provide:
Compared with a 400,000-RMB full-time companion-teacher, we solve all these with only a fraction of that cost;
Because we provide a full package — not only translation + running errands, but professional, systematic operation.
Full-service guardianship / family-school communication management
Seesaw / Gmail entrusted management + bilingual translation
Monitor school notifications daily, translate and forward them to parents
Parent-teacher meetings / school events: full translation and accompaniment (Platinum plan: 4 times/year; Black-Gold plan: 8 times/year)
Academic progress visibility
Periodic translation of grades / academic progress (quarterly reports — 4 times/year)
Guidance on IGCSE / A-Level / AP subject selection
Help parents always stay updated on their child’s school performance
One-stop transfer & admission service
Free service fee for transfers within Thailand
Full handling of applications to prestigious schools (from second-tier to first-tier)
Local living coverage
Visa renewals / TM30 / driver’s license application
Tuition payment agency / airport pickup & drop-off / shopping on behalf / maid / driver — truly a one-stop concierge service
Rent house, set up utilities & internet, hiring babysitters / drivers …
Medical & emergency “guardian” services
24-hour emergency hospital transport (up to 3 times per year)
Accompanying to hospital + translation, hospital-admission procedures, vaccination accompaniment
If the child falls ill, even if the parents stay in their home country, they can rest assured
VIP personal-assistant services
Accompanying clients for house viewing & buying
Signing rental contracts on behalf of clients
Daily life management (hiring driver, housemaid, etc.) — a true “butler-style” service
Any task that wastes your time or gives you a headache — we take care of it all!
4. Why are families willing to pay for this?
The opportunity cost of time is high: they prefer to use time to accompany their children, not to handle tedious tasks.
Clear focus: allow parents to concentrate on the things that matter most — their children’s growth, or career development.
Efficiency + professionalism: A professional team handling all tasks saves much trouble, time and risk compared to doing it all yourself.
5. This kind of service is not as expensive as you might imagine!
If you compare it with the following costs:
Time wasted when doing everything yourself: visas, school communication, relocation, language barrier…
If you don’t understand the policies or procedures well, you’ll likely make mistakes — wasting time, delaying things;
Miscommunication or misunderstandings could hurt the child’s education — that cost is hard to compute…
You’ll see that this professional service is the most cost-effective investment during your child’s guardianship time in Thailand,
letting you focus your energy on what really matters.
If you’d like to learn more about our services, parents are welcome to message us privately or contact us directly — we can help you plan in detail.
